6%DOKIDOKI

6%DOKIDOKI is a shop and brand based in Harajuku, founded in 1995 by Sebastian Masuda as a creative space for self-expression and innovation.

The shop's concept, "Sensational Kawaii," means "shockingly kawaii," "exceedingly kawaii," and "kawaii taken to the extreme." Through this concept, they offer original products, carefully selected items, and a variety of creative projects.

Beyond the world of fashion, 6%DOKIDOKI also plays an important role in sharing Japanese pop culture with audiences around the world. As a leading creative force in Japanese pop culture, the brand continues to produce unique original works through events, performances, collaborations, and other cultural activities.